Woman in bikini posing on beach with arms raised and hair blowing in wind in dramatic black and white photo.

CENTRAL FLORIDA

FASHION & BRAND

PHOTOGRAPHER

Lucy Ward is a Central Florida–based fashion and brand photographer specializing in model development, editorial fashion, and brand imagery. Her work blends cinematic storytelling with a modern, fashion-forward perspective, with an emphasis on creative direction and imagery designed to build a strong visual identity.

Person in flowing cream robe and gold jewelry posing on rocky shoreline with ocean in background.
Elegant woman in lace dress with feather headpiece and silver jewelry in studio portrait.
Profile portrait of a Black woman with braided updo adorned with a white lily flower near the ocean.
Black and white close-up portrait of woman with star-shaped gems decorating her face and wet curly hair.
Woman submerged in a tranquil mangrove pool surrounded by lush green trees in a natural outdoor setting.
Black and white portrait of a woman with dark hair framed by blooming branches and soft shadows.

PORTFOLIO

Black and white photo of a woman in a bikini posing on a beach with ocean waves in the background.
Young blonde woman with wavy hair poses among lush tropical palm leaves in a moody outdoor portrait.

02 / MODELS

01 / EDITORIAL

Woman with long dark hair in a black strapless dress uses a MacBook laptop in a white studio space.
Young couple embraces intimately on rocky shore at golden hour sunset by the water.

03 / BRANDS

04 / PORTRAITS

 

bookings / inquiries

 

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Based in Central Florida
DeLand / Daytona Beach / Orlando
Available for travel

 

Fashion · Models · Brands · Portraits